Inspired by centuries-old Japanese traditions, the Izumi Tonic Strengthening Shampoo harnesses the fortifying power of rice water to help reduce breakage and promote stronger, healthier hair. This sulfate-free formula gently cleanses the scalp while reinforcing hair fibers from root to tip. Ideal for fragile, over-processed, or weakened hair.

Inspired by centuries-old Japanese traditions, the Izumi Tonic Strengthening Shampoo harnesses the fortifying power of rice water to help reduce breakage and promote stronger, healthier hair. This sulfate-free formula gently cleanses the scalp while reinforcing hair fibers from root to tip. Ideal for fragile, over-processed, or weakened hair.